The AI governance market has a blind spot. Microsoft, Google, and the major enterprise vendors are building for organisations with thousands of employees, dedicated AI teams, and six-figure budgets. Their tools assume complexity at a scale that doesn't apply to a business with fifteen people. Meanwhile, the consumer-grade approach — hand everyone a subscription and hope for the best — creates security, consistency, and compliance problems that grow with every new user.
The gap nobody is filling
Between enterprise overkill and consumer inadequacy sits the mid-market: businesses with five to fifty employees that need real governance but can't justify enterprise overhead. These businesses need role-specific profiles, controlled connector access, read-only configurations, and audit trails — but they need these things delivered at a scale and price point that makes sense for their size.
This gap is a market opportunity precisely because the big players aren't incentivised to fill it. Their business model depends on large contracts with large organisations. The mid-market gets ignored — and the businesses in that range are left to figure it out themselves. That's the problem CoWork Consultants exists to solve.