The AI governance market has a blind spot. Microsoft, Google, and the major enterprise vendors are building for organisations with thousands of employees, dedicated AI teams, and six-figure budgets. Their tools assume complexity at a scale that doesn't apply to a business with fifteen people. Meanwhile, the consumer-grade approach (hand everyone a subscription and hope for the best) creates security, consistency, and compliance problems that grow with every new user.
The gap nobody is filling
Between enterprise overkill and consumer inadequacy sits the mid-market: businesses with five to fifty employees that need real governance but can't justify enterprise overhead. These businesses need role-specific profiles, controlled connector access, read-only configurations, and audit trails. But they need these things delivered at a scale and price point that makes sense for their size.
This gap is a market opportunity precisely because the big players aren't incentivised to fill it. Their business model depends on large contracts with large organisations. The mid-market gets ignored, and the businesses in that range are left to figure it out themselves. That's the problem CoWork Consultants exists to solve.